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Marketing Construction Of Trucks

- Mar 24, 2018 -

1. The construction of 4S stores is paying attention to the construction of marketing channels for medium and heavy truck companies, but it is difficult to become mainstream.


The profitability of heavy trucks is good, and the construction of 4S stores is on the rise. The profitability of medium-sized trucks and light trucks is low, and the construction of 4S stores is constrained. 4S shop is one of the important ways for truck companies to display their own image, and it is also an advantageous guarantee for 4S dealers to win orders from users. It can replace existing dealers and service providers within a certain area.


However, the excessive construction of 4S stores will affect their profitability and increase the burden on 4S stores and vehicle companies. The fate of 4S shops in medium and heavy trucks needs to be paid attention. Trucks as a means of production, its requirements for sales and after-sales system is different from the car industry, branding is one of the responsibilities of the channel, but as a sales and after-sales system of production materials, it should also pay more attention to the convenience of sales and after-sales service, Timeliness and coverage.


2. In the next few years, various medium and heavy truck manufacturers will adopt different product strategies.


Investing heavily in building a new medium-heavy truck manufacturing base, in addition to the four major truck manufacturing processes, it also manufactures core components such as engines, axles, and gearboxes to achieve a comprehensive upgrade of emancipative brands and technologies, and to maintain the vitality of liberation. It is the long-term goal of the liberation of FAW.


The joint venture with Nissan to form Dongfeng Co., Ltd., and relocated the company headquarters to Wuhan, will fully introduce Nissan's truck manufacturing technology, comprehensively improve product quality and technical standards, and effectively enhance the brand. Use some of the assets to form a joint venture with Volvo.


The products of the joint venture will all adopt Volvo's technology and adopt the Volvo brand. However, Sinotruk will still produce existing products and adopt the "Steyr" and "Yellow River" brands. It does not rule out the possibility of Steyr models adopting Volvo technology. Sex.


Beiqi Foton and Mercedes-Benz company joint venture, the future joint venture will produce three products - the existing Auman brand products (to maintain the existing configuration); the use of Mercedes-Benz components (such as the engine) Auman brand products; all adopted Mercedes-Benz branded Mercedes-Benz products.


In addition to the introduction of German Mann technology, in addition to continuing to produce the existing truck products, but also the production of products using MAN cab and axle technology, the brand still uses the "Steyr" and "Dragon" brand.


3. The destiny of the domestic brands of domestic heavy-duty trucks is worrying.


The serious lack of core technologies (engines, transmissions, axles, air suspensions, etc.) has caused domestic heavy-duty truck brands to lose strong product support, and the brand has generally lacked corporate culture and other aspects. When international cooperation is carried out in a joint venture, the fate of its own brand is even worse, and it is very likely that it will become a cold house. This trend has been confirmed in many industries.


4, the current 25-35 million models, the price will have an upward trend, thus filling the 35-50 million price range.


Such products will be mainly joint venture products and will use foreign powertrains to match domestic models. The price of other products will remain unchanged.


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