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Iveco Red Rock: Focus on building a star service in 2011

- Apr 06, 2018 -

For 2011, SAIC Iveco Hongyan is confident that its sales will be increased to 40,000 units, and its overall sales revenue will exceed RMB 10 billion.


For this reason, Hongyan will set 2011 as the service year. The first maintenance skill on December 22, 2010 was better than that of Wuxi Taiwan's finalist, Xiong Weiming, General Manager of SAIC Iveco Hongyan, said: "Now the heavy truck industry has entered the post-competition era. We can no longer rely on an inexpensive product to dominate the world. We need quality services to provide strong support for the entire marketing. This is why we are hosting this service skill tournament in such a grand manner. "So, the focus of Hongyan 2011 is on service. The main goal of the year of service can be summarized as 8 characters, namely brand, hardware, capital, construction, and especially the brand rankings. SAIC Iveco Hongyan will launch its own brand after-sales service.


Regarding new products for 2011, SAIC Iveco Hongyan’s general manager Xiong Weiming stated that SAIC Iveco Hongyan’s current best-selling “Hongyan King Kong” engineering vehicle will introduce new models, but “King Kong” will no longer be used as the product name. . In terms of high-end new products, IVECO's flagship road car, the Stralis, and the construction vehicle, Trakker, will be produced in a domestically assembled manner at the appropriate time. In terms of the new engine provided by Hongyan Jieshi, currently, the Lion has a 9-liter Cursor9 engine and a 12-liter Weichai engine that can be selected. In the future, more types of engines will be introduced to the Jessey models.


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