Commercial Vehicles: First to Play "Defend War" in 2011
In 2011, Dongfeng Commercial Vehicle Co., Ltd. will ensure that its share will increase and achieve a share of medium and heavy trucks exceeding 19.6%. Among them, the Shiyan headquarters wants to sell medium- and heavy-duty trucks.
155,000 vehicles, an increase of 8.4%, maintained a market share of 12.4%, an increase of 1 percentage point. In terms of segments, Dongfeng Commercial Vehicles will sell 55,000 tractors, 30,000 heavy-duty trucks, 29,000 heavy-duty construction vehicles and 41,000 medium-sized vehicles in 2011.
Based on this goal, plus competitors such as China National Heavy Duty Truck and Shaanxi Automobile, etc. have substantially raised their sales targets in 2011, Dongfeng Commercial Vehicle General Manager Huang Gang disclosed in 2011 when it released its strategy: “In 2011, our sales mission is the same as 2010. The sales volume is flat, and the market will not be as optimistic as everybody predicts."
It seems that the 2011 Dongfeng commercial vehicle preparation must first hit the "defense war." How to win the "defending war"? Tong Dongcheng, vice president of Dongfeng Motor Co., Ltd., told reporters: "Our approach is to grasp the market rhythm and strive for higher than the market growth, in this aspect fight capacity, network and marketing capabilities."
In addition, Dongfeng has also formulated a road map for globalization. Tong Dongcheng said: "The domestic commercial vehicle market is already approaching saturation. To develop more markets, we must expand overseas to ensure the future growth of Dongfeng commercial vehicles."